Types of Instagram Advertising and How to Use Them
Instagram is one of the most famous social networks, providing ample opportunities for promoting business and personal branding. Advertising on Instagram can be very effective if you choose the right type of advertising and customize it for your target audience. Below, we will look at the main types of advertising on Instagram and their characteristics.
Targeted Advertising
Targeted advertising is advertising that is shown to a specific group of users based on their interests, age, gender, geolocation, and other criteria. This type of advertising can be set up through the Facebook advertising account, which also manages advertising on Instagram. Targeted advertising can appear in the news feed, stories, search tabs, and other sections of the application.
Inline Advertising
Inline advertising is advertising messages that appear in the news feed or stories, but look like regular user publications. Such ads may contain links to external sites or applications. Inline advertising is often used to increase reach and increase brand awareness.
Blogger Advertising
Blogger advertising is a collaboration with popular Instagram users who advertise your product or service in their posts or stories. This type of advertising allows you to reach out to the blogger’s already established audience and gain trust, since the recommendations come from a trusted person.
Story Advertising
Story advertising is a short video or photo ad that appears between user stories. This format allows you to create creative and dynamic ads that attract users' attention. Stories advertising is often used to promote promotions, new products, and events.
Reels Advertising
Reels is an Instagram section for long videos. Reels advertising allows you to show long videos that can include detailed product reviews, educational videos, or interviews. This format is suitable for companies that want to provide more information about their product or service.
Instagram Advertising Cost
The price of Instagram advertising is determined by many factors, such as the type of advertising, region, target audience, campaign duration, and others. Here are some examples of the average cost of advertising on Instagram:
- Targeted advertising: the average cost per click (CPC) ranges from 50 kopecks to several thousand rubles, depending on the competition in the market and targeting settings. Prices may vary depending on the region and demographic characteristics of the audience;
- Integrated advertising: on average, prices start at several thousand rubles per post or story. Prices depend on the number of views, likes, and comments;
- Advertising with bloggers: the cost can vary significantly depending on their popularity and influence. Typically, prices start at several thousand rubles per post or story, but can reach tens and hundreds of thousands of rubles for integration;
- Advertising in stories: prices also vary, but on average, the cost of one impression starts at several rubles. The price may be higher for large cities and for audiences with a high income level;
- Advertising in Reels: depends on various factors, including the length of the video, the quality of the content, and the target audience. Prices can start at several thousand rubles per video.
It is important to note that Instagram advertising prices may vary depending on the season, competitor activity, and other factors. It is recommended to analyze the market and test different advertising strategies to find the most effective and cost-effective solutions.
How to use different types of advertising
The choice of advertising type depends on the goals of your campaign and the features of your product or service. For example, if you want to increase brand awareness, inline advertising or advertising with bloggers may be a good choice. If your goal is to increase sales, targeted advertising or advertising in stories may be more effective.
When is it better to use which type of advertising
Each type of advertising works differently, has a different format and features. Therefore, it is worth understanding when and which of them is better to use:
- Targeted advertising is suitable for accurately hitting the target audience and can be used for various purposes, such as increasing sales, increasing website traffic or improving brand awareness;
- Built-in advertising works well for increasing reach and increasing brand awareness;
- Advertising with bloggers can be useful for increasing brand trust and attracting a new audience;
- Advertising in stories is suitable for drawing attention to promotions, new products or events;
- Advertising in Reels is good for providing detailed information about products or services.
Conclusion
Advertising on Instagram is an effective tool for developing business and personal brands. The type of advertising is selected based on the objectives of the campaign and the specifics of the product or service. It is necessary to correctly set up advertising and try different approaches to determine the most effective promotion method.
