Instagram Trends 2024: Video, UGC, Captioned Videos, and More

In recent years, Instagram has seen significant changes to become one of the most influential platforms for sharing visual content. In this article, we will look at the top Instagram trends for 2024 that will have a significant impact on how people interact with the platform and share information.

We will discuss what content is in demand, how user preferences have changed, and what new features the platform itself offers.

Videos instead of photos

The Instagram platform is actively promoting video content, providing new tools for creating and editing it. Users prefer to watch videos, as it is faster and more informative than viewing photos. Video has greater potential for audience engagement through comments and reactions.

This content is suitable for personal and corporate blogs, in particular:

• For a personal blog: create short Reels videos to showcase your hobbies, travels, or daily moments. Use Stories to broadcast live events or behind-the-scenes content. Develop tutorials and educational content to share your skills and knowledge.
• For a corporate account: organize Livestreams to communicate with clients and conduct presentations. Create educational videos to demonstrate products or services. Experiment with AR filters and masks to create a unique experience of interaction with the brand.

Features:

• Originality: be original and use video to convey the unique atmosphere of your brand.
• Dynamic: make videos short and dynamic to keep viewers' attention.
• Mobile: adapt content for mobile viewing format.

User-Generated Content (UGC)

Content created by users themselves has become extremely popular, as it looks more natural and inspires more trust in the audience. Companies are actively using UGC to increase engagement and customer trust. Brands encourage users to create content using hashtags and contests.

1. Invite subscribers to participate in content creation by asking questions or conducting polls.
2. Organize contests with valuable prizes to encourage participation.
3. Share user-generated content, tagging the authors and increasing their importance.
4. Hold contests where participants must post a photo or video using your product.
5. Encourage feedback and suggestions from customers, showing that everyone's opinion is important to the company.
6. Emphasize brand values by using UGC to showcase positive reviews and recommendations.

However, there are some special features of using such content:

• User selection: choose active and loyal users to participate in content creation.
• Motivation: motivate participants with bonuses and privileges.
• Copyright: be attentive to copyright and always ask permission before publishing someone else's content.

Subtitled videos

Subtitles make videos accessible to those who are deaf or speak another language. Vlogs with subtitles attract a larger international audience. The quality of subtitles affects the perception of the content and the level of trust in the author.

1. Install an app for automatic translation of subtitles.
2. Set up subtitles manually to ensure the accuracy of the translation.
3. Use graphic elements and symbols to improve the perception of information.
4. Create subtitles in different languages to expand the geographic reach.
5. Collaborate with professional translators to ensure high-quality subtitles.
6. Use subtitles to explain complex processes or specific terms.

Behind the scenes content

The popularity of stories and live broadcasts makes behind the scenes content more in demand. Viewers are interested in seeing the process of creating a product or service. Such content creates a sense of closeness and trust between the author and the viewer.

Video memes

In order to stay up to date with the latest developments, authors need to constantly offer their audience new ideas and find fresh ways to attract attention and interest readers. One such method is the use of video memes in Reels.

These memes are funny, relevant and easy to understand, which makes them a powerful tool for spreading information. Thanks to video memes, authors can express their opinions on current trends or events, talk about everyday or work moments with humor.

Conclusion

This is only a small part of the trends that are relevant in 2024, and are also likely to remain in demand in 2025. In conclusion, I would like to note that Instagram continues to evolve and offer new opportunities for its users.

It is important to follow trends and adapt your content to them in order to remain interesting and relevant to your audience. However, the main thing is to remain yourself and make content that you like and feel comfortable with.